Yokohama
BMW turns April Fool’s joke into reality
What started as a humorous April Fools' joke is suddenly developing into a real project at BMW. The unusual idea is not only generating excitement among fans but also shows how close fun and brand strategy sometimes are.
BMW M Motorsport will compete with three vehicles in the 24 Hours of Nürburgring.
BMW M Motorsport is relying on a strong lineup of three vehicles for the Nürburgring 24 Hours race. Amidst factory aspirations, Nordschleife experience, and intense competition, the pressure has been mounting long before the race weekend.