Ugo de Wilde
Once upon a time, there was an April Fool's joke….
An April Fool's joke suddenly becomes a crowd favorite with genuine podium potential: The BMW M3 Touring 24H surprises the Nordschleife with a performance that even causes disbelieving glances in the paddock. In front of 352,000 fans, the station wagon writes its very own racing history in the Green Hell.
24h Nürburgring – New Designs
Between Retro Optics and Factory Design: Just before the 24 Hours of Nürburgring, BMW and Prosport Racing are showing off their final looks for the Nordschleife. While the M3 Touring sports a much more serious appearance, a pixelated AMG GT3 in the style of classic video games is attracting attention in the paddock.
BMW turns April Fool’s joke into reality
What started as a humorous April Fools' joke is suddenly developing into a real project at BMW. The unusual idea is not only generating excitement among fans but also shows how close fun and brand strategy sometimes are.