April Fool's Day
Once upon a time, there was an April Fool's joke….
An April Fool's joke suddenly becomes a crowd favorite with genuine podium potential: The BMW M3 Touring 24H surprises the Nordschleife with a performance that even causes disbelieving glances in the paddock. In front of 352,000 fans, the station wagon writes its very own racing history in the Green Hell.
BMW turns April Fool’s joke into reality
What started as a humorous April Fools' joke is suddenly developing into a real project at BMW. The unusual idea is not only generating excitement among fans but also shows how close fun and brand strategy sometimes are.