{"id":662,"date":"2016-03-21T13:59:47","date_gmt":"2016-03-21T12:59:47","guid":{"rendered":"http:\/\/slickpix.de\/curbs\/?p=662"},"modified":"2026-05-12T14:29:45","modified_gmt":"2026-05-12T12:29:45","slug":"our-uncle-will-be-80","status":"publish","type":"post","link":"https:\/\/slickpix.de\/en\/people\/unser-bue-wird-80\/","title":{"rendered":"Our B\u00fc is turning 80"},"content":{"rendered":"

First published on curbs-magazin.com<\/strong>
Originally published on curbs-magazin.com \u2013 now part of slickpix.de.<\/p>\n\n\n\n

Congratulations Buch<\/h2>\n\n\n\n

The stately building on the edge of the medieval old town walls, with a direct view of the train tracks, offered young Werner a view of the SBB (Swiss Federal Railways) lines, one of which was also used by the DB \u2013 the Singen-Schaffhausen-Waldshut-L\u00f6rrach line, along the Rhine. It was only logical that the little boy aimed for the career of a locomotive engineer from an early age.<\/p>\n\n\n

\n
\"B\u00fchrer's<\/a>
B\u00fchrer's \u201efirst car\u201c<\/figcaption><\/figure>\n<\/div>\n\n\n

However, this plan changed abruptly when, in the spring of 1947, the Rampinelli car dealership, located near the school path, presented the latest Oldsmobile from GM in the USA: a dreamlike, burgundy-red, two-door fastback sedan with a lot of chrome, a revelation in every respect after the turmoil of the war and a long period of abstinence. \u201eKlein B\u00fc\u201c gladly accepted the extension of the school path for the sake of passing by the Olds. And with that, the boy's fondness for drawing trains of all kinds, as well as his dream of becoming a train conductor, was filed away and replaced or supplemented by drawings of the burgundy-red Olds \u2013 and increasingly, other car models as well. In general, it became clear that the boy found art class in school many times more important than, for example, math or history\u2026<\/p>\n\n\n\n

Fortunately, the art teacher showed understanding and spared B\u00fchrer from having to draw withered floral arrangements, as he was allowed to concentrate on depicting vehicles of all kinds. This soon led to the smallest scraps of blank paper being scribbled with sketches and designs of new \u2013 and sometimes utopian \u2013 \u201ecar designs.\u201c That drawing, alongside music, became the dominant factor in B\u00fc's development was reflected in his semester grades on his report card: Math and History 2-3 (out of a top score of 6), Drawing, Languages, and Music 5 to 6 \u2013 there you have it!<\/p>\n\n\n\n

As he got older, during a serious talk with his parents, Werner B\u00fchrer expressed his desire to pursue an apprenticeship as a car mechanic. However, the authorities firmly rejected this, stating: \u201eAbsolutely not! You will go to the Gymnasium, complete your Abitur, and then study at the ETH in Zurich. Afterwards, your father will use his position and connections to get you a job in industry in Schaffhausen, do you understand?!\u201c For B\u00fc, it was the first time his world had crumbled into dust and ashes. After much encouragement from his friends, however, he came to the realization that he had to definitively give up the idea of an apprenticeship as a car mechanic in favor of the Gymnasium and Matura. A few decades later, B\u00fc thanked his parents for setting him on the path toward an academic education.<\/p>\n\n\n\n

After graduating from high school and completing compulsory military service in Switzerland, the 17-week recruit school, came the long-awaited exodus from the sheltered nest of \u201eSchaffhausen\u201c to Ulm, to the College of Design \u2013 with the benevolent support of his parents' blessing \u2013 a remarkable gesture of understanding from his parents, for which he would be eternally grateful.<\/p>\n\n\n\n

Studies at the HfG in Ulm and the goal of finding a long-coveted \u201esuper job\u201c as a designer in the automotive industry now seemed within reach for B\u00fc: internships at Porsche in the bodywork design office in Zuffenhausen, personal contacts with F.A. \u201cBuzzi\u201c Porsche, among others, playing jazz as a saxophonist on weekends at US barracks around Stuttgart, interesting acquaintances, and after graduating with a degree in product design, the first job as a designer in Baden-Baden \u2013 the first money earned, the associated sacrifices to buy his own car with monthly savings, which a year later materialized in the form of a red NSU Sport Prinz. B\u00fc felt he was in heaven.<\/p>\n\n\n\n

\n
\"Car<\/a>
Car interior illustration<\/figcaption><\/figure>\n\n\n\n
\"Technical<\/a>
Technical drawings of B\u00fchrer<\/figcaption><\/figure>\n<\/figure>\n\n\n\n

In 1962, he moved to Cologne to work at Ford's Styling Center. It was a paradise for B\u00fc, where he was able to learn and practice so much about presentation techniques from his colleagues that the desire and certainty grew within him to make his drawing skills accessible to a wider audience. In other words, the next step was to establish contact with the trade press in order to ultimately prove to Grand Prix organizers, through published material, that B\u00fc should be granted access to the pit lane with a press and photographer's pass.<\/p>\n\n\n\n

Everything went like clockwork, and the result was a part-time, long-term collaboration as a \u201eFreelance Illustrator\u201c for trade magazines in Switzerland, Germany, France, Italy, and the USA.<\/p>\n\n\n\n

Even in a magazine in Argentina, B\u00fcIllus were found. However, after 30 years, B\u00fc is still waiting for the fee that was promised to him...<\/p>\n\n\n\n

B\u00fchrer made his professional knowledge acquired at the HfG as an industrial designer available, parallel to his car illustrations, but also to companies in Switzerland, businesses whose products had little in common with cars. It became apparent that designers from the automotive industry are indeed capable of successfully incorporating valuable experience, technical know-how, and a sense of formal refinement into project developments, for example, in the design of medical analysis and peripheral devices.<\/p>\n\n\n\n

Anyway, the years went by, and the peace abruptly ended in 2008 when a phone call from Bonn sent B\u00fc's blood pressure soaring: \u201eMichael Thier here, we're planning a magazine called powerslide \u2013 not new territory for you \u2013 would you be interested, and can or will you also\u2026 for example, provide illustrations from your time\u2026 and, and, and\u2026\u201c<\/p>\n\n\n\n

The rest is known and needs no further explanation. All clear?<\/p>\n\n\n

\n
\"Werner<\/a>
Werner B\u00fchrer<\/figcaption><\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"

Das stattliche Geb\u00e4ude am Rand der Altstadtmauern aus dem Mittelalter, mit direktem Blick auf die Gleise des Bahnhofs…<\/p>","protected":false},"author":26,"featured_media":666,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[286],"tags":[1147,1148,1149,1150,1151,1152,1153,1155],"photographer":[1154],"class_list":["post-662","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-people","tag-autoindustrie","tag-bue","tag-bue-illustration","tag-buehrer","tag-darstellungstechniken","tag-designer","tag-illustration","tag-werner-buehrer","photographer-michael-thier","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"yoast_head":"\nUnser B\u00fc wird 80 - SLICKPIX Magazin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/slickpix.de\/en\/people\/our-uncle-will-be-80\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Unser B\u00fc wird 80 - 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